GEO Journal
Practical insights on
AI search visibility
Real observations, honest analysis, and actionable advice on GEO, AI search, and demand generation — from someone who does this work every day.
GEO
Why your business probably doesn't show up in ChatGPT and what to do about it
Most businesses assume they're visible online because they rank on Google. But AI search works completely differently and the gap between who gets recommended and who doesn't is already widening.
GEO Research
I tested 10 businesses in AI search. Here's what I found.
Out of 10 businesses tested, only 2 showed up consistently across all AI platforms. 4 were completely invisible despite strong Google rankings. Here's what made the difference.
GEO vs SEO
GEO vs SEO: what's actually different and why it matters now
GEO and SEO are not the same thing. Here's a plain-language breakdown of what makes them different, where they overlap, and what that means for your business right now.